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3 Ways Retail Energy Providers Can Keep Customers Longer

SmartGrid_3Ways_ebook 2.16.16 finalThese days, loyalty is in short supply. In fact, 38 percent of marketers say their biggest recent challenge has been improving customer acquisition and retention.1 In the ultracompetitive, always changing retail energy industry, many suppliers struggle to retain customers for more than a few months at a time. Most compete on price, operating as efficiently as possible for as long as possible – but no company can remain the cheapest option for long. With electricity prices fluctuating daily, it’s anyone’s guess which provider will offer the lowest rates