Loyalty Marketing for REPs – 3 Ways Retail Energy Providers Can Keep Customers Longer

How do you differentiate when all of your competitors offer a similar product for a similar price? Stand-out customer service! You may not be able to predict energy price fluctuations, and you don’t know how your competitors will respond – but you can always foster better relationships with the consumers in your locale. In fact, top-notch customer service may even cause your competitors’ customers to jump ship. According to a consumer survey by Harris Interactive, 40 percent of respondents began purchasing from a competitive brand solely because of its reputation for greater customer service. Loyalty marketing can help you build that reputation.